Ice Cream Truck Experiences Were This Summer’s Coolest Marketing Campaigns

From tourism experiences to style occasions and shockingly profitable cheesie gimmicks, promotional ice cream vehicles have been huge media headliners within the Large Apple this summer time— however those that thought that the entire flavorful enjoyable was about ice cream alone would have completely missed the pint.

Right here’s the inside track…

Whereas shoppers acquired to get pleasure from their favourite ice chilly summer time deal with avenue facet in the course of the sizzling summer time months, revolutionary manufacturers have been making direct, memorable connections with potential clients.

In response to advertising and marketing firm, Meals Truck Promotions, ice cream vehicles have been utilized by manufacturers in recent times as experiential automobiles or “non-traditional, cellular advertising and marketing platforms that create multi-sensory experiences and drive engagement between manufacturers and shoppers.” Primarily, these are the billboards or journal advertisements of the day.

Listed below are the highest three New York summer time ice cream truck campaigns.

June 18: Large Homosexual Ice Cream celebrates with #MKPride

In celebration of Pleasure Month in June, and Large Homosexual Ice Cream’s twelfth anniversary throughout the identical month, luxurious style retailer, Michael Kors teamed up with the enduring ice cream model in a really candy— and colourful— #MKPride promotion. A co-branded gentle serve truck parked outdoors the Rockefeller Middle retailer in New York, equipped Michael Kors clients with free co-branded ice cream in a wide range of flavors together with twist gentle serve, novelty ice cream sandwich and pink and yellow birthday cake swirl, which was created completely for #MKPride. The day attracted acquainted faces and vibrant rainbow colours. Michael Kors additionally launched the special-edition #MKPride rainbow patch t-shirt which benefitted OutRight Motion Worldwide, a nonprofit that works to advance human rights for LGBTIQ individuals globally.

July 14: Van Leeuwen’s cheesie promotion

When six thousand scoops of Kraft Macaroni & Cheese Ice Cream promote out in a single hour you realize you have got a publicity stunt that’s gone out of conetrol. On July 14, in honor of Nationwide Macaroni and Cheese Day, Brooklyn-based creamery, Van Leeuwen partnered with Kraft within the launch of a savory-sweet ice cream taste, fabricated from cream, milk, cane sugar, egg yolks and Kraft cheese sauce combine. And whereas all six thousand gross sales passed off on-line and in Van Leeuwen shops, an ice cream truck primarily based in Union Sq. gave out free samples all day, creating added visibility— and it labored. The far-out taste was such a success that the model relaunched the promotional product on August 31 at a whopping $12 a pint.

July 18: A candy hook up in New York

In honor of Nationwide Ice Cream Day on July 18, on-line journey company Reserving.com

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marketed two in a single day experiences in a fully-functional ice cream truck in Union Sq. Park in New York. The 2 gives have been made accessible at the price of $7.18 (in recognition of the vacation’s date) and featured a keep in a non-public truck with an ice cream themed inside together with a waffle cone mattress unfold and ice cream truck artwork, with a fully-stocked fridge of ice cream-related goodies, a milkshake making station, an all you may eat toppings bar, and ice cream experiences that included a Downtown Manhattan ice cream store strolling tour and tickets to the Museum of Ice Cream. Reserving.com additionally celebrated a few of its locations by distributing free internationally-inspired ice cream flavors in Union Sq..

Whether or not it’s by outrageous experiences or stunning flavors, ice cream vehicles have grow to be a preferred advertising and marketing selection for companies looking for to make memorable connections with clients. Interweaving a nationwide day or an pleasing expertise with fond childhood reminiscences and the scrumptious style of ice cream creates an emotional, multi sensory connection— and makes for an awesome story.