CAULIPOWER, most recognized for being the main maker of cauliflower crust pizzas, is on a roll with its progressive approaches to frozen and wholesome takes on the meals all of us love. It was solely months in the past the corporate rolled out new wholesome pasta choices and extra just lately the corporate pushed boundaries with its newest new entertaining advert marketing campaign, born out of a surge in playful buyer suggestions. CEO, Gail Becker, has discovered chatting with the CAULIPOWER client in a brand new strategy with their Pizza Droop marketing campaign has introduced a newfound connection to their loyal fanbase.
After the corporate launched its stone-fired pizza crust again in Might of 2021 they acquired an outpouring of buyer suggestions and comparisons with different frozen pizza manufacturers that led her to drum up a witty concept. Becker stated that “folks began sharing footage of rivals’ “droopy” frozen pizza and thanking us for creating an possibility that’s not solely higher for them, however really crisps up and tastes like good pizza.” This buyer pushed suggestions, impressed the corporate to create its “Pizza Droop” advert marketing campaign. The marketing campaign encompasses a collection of commercials enjoying off of pharmaceutical advert strategies the place they attempt to make folks conscious of an issue they didn’t know they’d. On this case it’s making folks conscious they’re affected by consuming “droopy” pizza and CAULIPOWER being the answer to their downside.
CAULIPOWER’s Stone-Fired Pizza.
Jennifer Chong
“Individuals began sharing footage of rivals “droopy” frozen pizza and thanking us for creating an possibility that’s not solely higher for them, however really crisps up and tastes like good pizza!” exclaimed Becker. “We realized that there have been tens of millions of individuals settling for what we coined as “Pizza Droop” and we needed to discover a artistic and edgy solution to introduce them to America’s #1 Cauliflower Crust. As a model recognized for not taking itself too critically we thought, how can we convey these actual experiences to life in a relatable means and spotlight the true pizza-like expertise which you can solely get from CAULIPOWER? At that second, the idea of “Pizza Droop” was born. As I at all times say, if the crust isn’t crispy, it’s simply not pizza!”
Although it was extra of a artistic danger with the commercials, Becker stated it has paid off significantly because it has strengthened the loyalty of their present prospects, as well as, to attracting new prospects. “CAULIPOWER is understood for listening to what shoppers need. We all know that our followers are on the lookout for more healthy, simpler variations of their favourite meals, they usually need it from a model that they’ll belief, that understands them, and that makes them snort,” she shared. “As we proceed to evolve our product line with progressive (and scrumptious) merchandise, we’re at all times on the lookout for new and thrilling methods to talk to our client, whether or not that’s by way of our packaging which we up to date in February of this yr, artistic meal hacks on our social feeds, or risque campaigns that make them smile. Due to this, we’ve been fortunate sufficient to construct an extremely loyal buyer base since we launched in 2017.”
The corporate’s latest launch contains its first foray into the breakfast aisle. Breakfast Scrambles, are CAULIPOWER’s wholesome different to conventional frozen breakfast bowl choices, and in addition how she has been capable of stretch the creativeness on the subject of reaching her prospects. “If we uncover that we will take one thing – like breakfast – and make it considerably higher nutritionally, make it simpler for folks to organize, and nonetheless ship on the scrumptious style that individuals love, that’s once we know we’re onto one thing,” stated Becker.
CAULIPOWER’s latest launch contains the corporate’s first foray into the frozen breakfast aisle.
Jennifer Chong
Based on Becker, the frozen breakfast bowl class grew 32% during the last 12 months, and more healthy alternate options are seeing 61% year-over-year progress. “We have now found that 42% of individuals discover that consuming a wholesome breakfast makes them really feel higher about themselves, and when deciding on a breakfast merchandise, diet and comfort take precedence.” CAULIPOWER’s new Breakfast Scrambles, based on the corporate, are the bottom in energy and fats per container in comparison with main manufacturers within the class. Every bowl, based on Becker, is filled with protein, all with the scrumptious, freshly made scramble style with out the trouble of the clear up.
“As we proceed to increase into new greens, new flavors, and new daparts, our mission is for folks to see the CAULIPOWER emblem within the freezer aisle and belief that they’re bringing house a more healthy, simpler model of the meals they love,” Becker stated. Past the huge potential that CAULIPOWER has capitalized on over the previous a number of years to convey extra well being choices to the frozen grocery retailer isles, the corporate’s founder and CEO Gail Becker whole-heartedly believes within the worth that prospects convey to the desk on the subject of rising and innovating her enterprise. “In true CAULIPOWER style, we’re listening to what shoppers need,”
