If the purpose was to get folks speaking about Iceland, a brand new tourism video is greater than succeeding.
A video published yesterday by Inspired by Iceland, a advertising marketing campaign for Icelandic tourism, takes goal at a Mark Zuckerberg video launched in October saying Fb’s identify change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a digital world that “would be the successor to the cellular web.”
The metaverse’s defining high quality, mentioned Zuckerberg, is “the sensation of presence … such as you’re there with different folks.”
Welcome to ‘Icelandverse’
Icelandic tourism authorities appear to assume they will supply one thing higher.
Within the new video, a Zuckerberg lookalike — full along with his Caesar lower, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a spot of “enhanced precise actuality with out foolish trying headsets.”
“At the moment I need to speak about a revolutionary strategy on easy methods to join our world — with out being tremendous bizarre,” the speaker deadpans to the digicam.
The video extolls Iceland’s “fully immersive” experiences, similar to its actual rocks, actual people and “skies you possibly can see along with your eyeballs.”
Press supplies despatched to journalists proceed the parody, explaining that Icelandverse was created “after hundreds of thousands of years in improvement” and that “customers can discover and navigate their means by means of the numerous completely different layers of charming actuality, simply by visiting.”
Officers, too, are in on the act.
“Icelandverse has been constructed with specialists in authorities, trade, nature and academia, plus just a few volcanoes,” mentioned Sigridur Dogg Gudmundsdottir, head of Go to Iceland, within the video’s press launch.
