With the launch of SCOTT Journey, SCOTT combines unique sports activities journeys with actual model experiences to supply a novel providing to the model’s followers and followers.
SCOTT Sports activities at present broadcasts the launch of SCOTT Journey. With the brand new journey platform scott-sports.com/journey SCOTT now gives its followers and followers the chance to e-book distinctive and unforgettable experiences in unique locations – from at present, the platform and its experiences are open to cyclists, and sooner or later can even have choices for winter sports activities fans and path runners. SCOTT Journey was created in collaboration with Globetrotter Journey Service AG and related tour operators in addition to SCOTT check facilities and long-term companions of the model.
“With SCOTT Journey, we join our shoppers with the model, and create alternatives to expertise issues which our followers solely know from storytelling tasks corresponding to CHASING TRAIL, TRAIL E-XPLORER, THE ESCAPE or FREEDOM TO EXPLORE,” says Reto Aeschbacher, CMO of SCOTT. “Out of doors actions, travelling and unique experiences are excessive up on our clienteles’ agenda, and we see this in each our summer time and winter sports activities. Model Expertise has all the time been an essential pillar of our advertising technique. SCOTT Journey gives wonderful alternatives right here to extend the connection and engagement with our model but additionally close to our broader product vary, for each new and current followers.” These experiences might be provided in unique locations: Cape Verde, Dolomites, Portugal, Engadin, Aosta – a small collection of the prevailing SCOTT Journey locations that reads like a bucket record for cyclists.
Whether or not on guided MTB excursions chasing the well-known trails of the legendary Cape Epic in South Africa, shuttled journeys within the Italian Aosta Valley round Mont Blanc or particular person Bike & Surf Camps within the North of Portugal, the vary of SCOTT Journey experiences on provide is as various as it’s unique. Nonetheless, one factor all the time stays: “It’s about providing the native contact of the locations and having fun with nice instances alongside like-minded individuals. With this new platform, we will definitely create unique model experiences – that is at present extra essential than ever,” Aeschbacher explains. All journeys have been put collectively in collaboration with ambassadors or regionally based mostly SCOTT specialists to supply first-class experiences in the most effective biking spots on the planet. One of the notable supporters, bike legend Thomas Frischknecht, the Staff Supervisor of Olympic Champion Nino Schurter’s SCOTT-SRAM MTB Racing Staff, will give mountain bikers an perception into the Engadin’s hidden trails in one in every of Switzerland’s most beautiful areas throughout a three-day journey in early September.
Three totally different classes could be chosen underneath the SCOTT Journey provide: Path, Discover and Efficiency. In every of the three classes, highway cyclists, mountain bikers or gravel fans can e-book quite a lot of packages, each in European and unique locations. Every package deal consists of the likelihood to check or lease SCOTT bikes and tools. SCOTT Journey at the moment works with 12 journey companions: “Within the close to future, we need to develop the SCOTT Journey provide, each by way of locations and disciplines”, Aeschbacher provides. “For many years, many locations and check facilities world wide have been working with SCOTT – this is a superb community to additional develop what we will provide.”
Web site: scott-sports.com/journey
