For greater than a 12 months we’ve been monitoring and sharing indicators of how vacationers are trying and reserving journeys once more in quarterly reviews primarily based on insights from our Expedia Group first-party knowledge and customized analysis, to tell our companions’ advertising methods. In our Q1 2022 report, we highlighted how search home windows have been lengthening and alternatives for our companions to rebuild, and even to reimagine journey, to satisfy the rising demand for sustainable journey choices.
Now taking a look at Q2 2022, whereas the journey business confronted further challenges—together with recession considerations and chaotic airports—vacationers stay undeterred, and are even seeking to enterprise farther afield. Together with sustainability, folks wish to see journey choices which might be inclusive and accessible, and actual commitments to welcoming vacationers of all kinds and supporting native cultures and communities. Learn on for the important thing takeaways from our Q2 2022 Traveler Insights Report.
Journey searches maintain regular
Traveler intent to get away remained robust as worldwide journey restrictions continued to raise throughout the second quarter of the 12 months.
Following a 25% quarter-over-quarter surge between This autumn final 12 months and Q1 2022, journey search volumes globally held regular in Q2. On the regional degree, we even noticed double-digit development between Q1 and Q2 – particularly in APAC, which noticed a 30% enhance within the area.
After the announcement on June 10 that the U.S. was lifting its pre-departure testing requirement for worldwide air vacationers, worldwide searches globally spiked 10% within the week of June 13, whereas searches from APAC and EMEA locations elevated by double digits. It is a robust sign that journey customers proceed to really feel obsessed with planning.
Journey intent drives development in 2–3-month search window
In comparison with Q1, we did see search home windows shorten in Q2 globally, with searches within the 91- to 180–day window lowering greater than 20% quarter-over-quarter. However, searches within the 0- to 90–day search window elevated greater than 5% quarter-over-quarter. The 61- to 90–day window had the most important development at 15%.
This can be as a result of Q1 was when most journey customers have been planning their mid-year holidays, and the decline in share quantity in Q2 was merely a stabilization. It might even be that journey customers are biding their time, hoping that gasoline prices—and thus flight costs—will go down. But that is additionally aligned with the findings of an April 2022 Expedia Group survey wherein most customers planning to journey inside 12 months really feel comfy reserving precise journey inside 3 months of their journey.
Long-haul destinations make a comeback
As we’ve seen in quarters past, big cities and beaches remained popular around the world, but London and Paris both proved especially popular with travelers across all regions. In fact, London was the top-booked city for travelers in APAC and EMEA and entered the top 10 for LATAM and NORAM. Paris, a trending city in our last quarterly report, entered the global top 10 at number 7, and was also in the top 10 regional lists for all but North America.
We see that far-off destinations are making a comeback in the demand for long-haul flights, too (flights 4+ hours or longer). In fact, we saw more than a 50% increase in global traveler demand for long-haul flights, and an even stronger showing for flights from the U.S. to Europe, which had more than 100% year-over-year growth.
Strong demand despite rising costs
In addition to demand for long-haul flights, we’ve seen sustained growth in the lodging sector, with demand for lodging holding strong. Following a strong Q1, during which lodging demand grew by double-digits quarter-over-quarter, we saw more moderate growth in Q2, with APAC seeing the strongest growth.
This strong demand for travel is despite rising costs. Compared to Q2 2019, the global average air ticket was up by double-digits, led by EMEA and APAC. This may be due to the demand itself, rising fuel costs, and an increase in longer-distance flights being booked.
Opportunities for inclusive travel
The enthusiasm for travel, even with rising costs and industry instability, means there’s an opportunity for travel marketers to inspire and engage. As shared in our Inclusive Travel Insights Report, vacationers are prepared to pay extra if the journey choices align with their values, significantly round inclusion and variety.
In a current survey of 11,000 customers in 11 nations, we discovered that 7 in 10 would select a vacation spot, lodging, or transportation choice that’s extra inclusive of all forms of vacationers, even when it’s dearer, and 78% have made a journey alternative primarily based on promotions or adverts they felt represented them.
This implies journey manufacturers ought to search for methods guarantee each their choices—and their advertising—are inclusive and welcoming to all.
These takeaways are just a sample of the insights you’ll find in the full report, based on more than 70 petabytes of Expedia Group traveler intent and demand data. To learn more, download the Q2 2022 Traveler Insights Report.
About Expedia Group Media Options
Expedia Group Media Options is a worldwide journey promoting platform that connects entrepreneurs with a whole bunch of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, refined concentrating on, and full-funnel outcomes reporting. Our suite of options consists of show, sponsored listings, viewers extension, co-op campaigns, and customized inventive campaigns – all designed to ship on the goals of our promoting companions and add worth for journey customers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, interact, and convert vacationers for significant outcomes. For extra info, go to www.advertising.expedia.com.
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