America Tour Operators Affiliation (USTOA) would love you to satisfy “Sustainable Suzie,” the star of its new comedian guide, which promotes accountable journey.
“By day, she’s a USTOA tour operator information named Susan who supplies ideas for vacationers in addition to examples of locations and journey firms which are adopting workable, sustainable practices to make sure there’s a world to probe for future generations,” the group mentioned.
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“In the meantime, her alter-ego Suzie battles with the villains decided to infect the planet.”
USTOA has lengthy advocated for sustainable tourism and held its first Sustainability is Accountability Summit with Go to Norway in Bodo, Norway this previous Could.
“Touring sustainably means being conscious of the influence of tourism on the surroundings and the communities we go to, and our objective for the comedian guide is to interrupt down boundaries vacationers may need to understanding that even small steps could make a giant distinction,” mentioned USTOA President and CEO Terry Dale.
“Whereas a comic book may appear unorthodox, Sustainable Suzie conveys the core messages of accountable journey with humor, a way more digestible solution to perceive the problems, the stakes, and the options.”
Within the comedian guide, which emphasizes the necessity to defend pure reserves and cultural assets, Tour Information Susan leads a small group of vacationers to such dedicated to sustainable tourism, akin to Korea, Tenerife and Norway.
“The storyline artfully makes use of basic comedian guide tropes – superhero defeats villains – as an instance that sustainable journey is about decisions,” USTOA mentioned.
“Consciousness is vital,” Dale mentioned. “And that’s the aim behind Sustainable Suzie, to make ‘sustainability’ approachable and achievable in order that we are able to all make accountable journey choices that respect the locations and other people we go to, go away a smaller footprint, and, most significantly, do no hurt.”
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