In Partnership With DHARMA, The Startup Bringing The Ardour Economic system To The Journey House
LONDON, UK –Information Direct– Dharma
LONDON, UK – African Media Company – 12 January 2022 – Sporting legend Eric Cantona has launched Trying FC (www.lookingfc.com), a group of soccer journeys for passionate soccer followers to expertise the world and its cities by way of its soccer communities, in partnership with progressive journey startup Dharma.
“I really like the type of soccer that makes your coronary heart pound and the stadium shake. Our thought was to create essentially the most passionate soccer journeys on earth, with charisma and soul. Every little thing at the moment is optimised for worth – we needed to optimise for ardour.” Eric Cantona mentioned.
Based mostly on the Trying For documentary collection produced by Cantona and his brothers (Canto Bros Manufacturing), every 4-day journey is uniquely crafted by Cantona himself. The journeys all culminate with a Sport Day expertise seated within the ardour part of iconic stadiums for giant League and Champions League matches. Within the lead as much as the sport, the journeys characteristic distinctive experiences equivalent to fan chant workshops with superfans, avenue artwork walks with historians, and ways briefings with main journalists.
Eric Cantona continues: “In case you are a Manchester United fan, watching a sport at Outdated Trafford is a dream. However that’s just one a part of the story – have you ever heard of FC United and what they stand for? Are you aware the chants of Stretford Finish? Past its inventive magnificence, are you aware the importance of the Marcus Rashford mural to the area people? That is the essence of soccer, whether or not you might be in Liverpool, Buenos Aires, or Casablanca. These journeys are for many who nonetheless imagine in ardour and wish to go deeper into their love of soccer.”
Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Actual Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja) are the 9 journeys that shall be featured this season, with thrilling fixtures on the calendar together with a Liverpool v Manchester United at Anfield, a Actual Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique on the Parc des Princes. Every signature itinerary is designed for teams however can be bookable privately for pals and households.
In keeping with Cantona’s persona, Trying FC additionally takes a folks, planet, revenue strategy. It has introduced a first-of-its-kind partnership with Widespread Objective, donating 1% of its income to supporting the UN’s Sustainable Improvement Targets Initiative. Every journey is constructed with an emphasis on supporting native companies and all journeys are carbon offset by way of Thrust Carbon.
To launch Trying FC, soccer legend Cantona partnered with DHARMA, a disruptive journey startup that builds journey manufacturers for the eagerness economic system. Backed by the likes of Pernod Ricard and Loop, the worldwide Advertising company for Crimson Bull and Porsche, Dharma, an ABTA member, has beforehand launched journey verticals with iconic folks and types equivalent to Equinox (New York), Bitso (Mexico Metropolis), and Tradition Journey (London).
“Eric represents the authenticity and soul that 3B+ soccer followers crave all over the world. We imagine the way forward for journey shall be pushed by ardour, not geography. As folks re-assign their identities to on-line communities, the necessity for IRL reference to like-minded folks will solely develop – that’s the house DHARMA’s travel-brand-as-a-service mannequin is pioneering.” mentioned Charaf El Mansouri, CEO and co-founder at DHARMA.
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Costs begin from 1,290 EUROS pp (based mostly on 2 folks sharing a room) – together with all lodging, experiences, most meals, guides, and match tickets.
About Eric CantonaEric
Cantona, often called ‘King Eric’ by Manchester United followers, is a French actor, director, producer, and former skilled footballer. He performed for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes, and Leeds United earlier than ending his profession at Manchester United, the place he gained 4 Premier League titles in 5 years and two League and FA Cup Doubles. He was voted best ever Man U participant by Inside United journal. Following his retirement from soccer in 1997, he took up a profession in cinema. In 2009 he starred as himself in ‘In search of Eric’, a movie directed by Ken Loach.
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