Shay Mitchell’s tequila seltzer model, Onda, launches its paradise assortment with 4 new flavors, mango, pineapple, passionfruit, and strawberry. Onda was co-founded in 2020 by Mitchell and her co-founder Kelli Adams. The pair had this imaginative and prescient for a 90’s surf model tequila seltzer model after struggling to search out high quality ingredient canned drinks particularly within the tequila house.
“Tequila sodas have at all times been my go-to drink, so for me, I needed to make one thing that I knew not simply myself, however lots of people would love and luxuriate in. We additionally needed to verify Onda was made with premium, Blanco Tequila, and all-natural components,” shared Mitchell. The title Onda means “wave” in Spanish which the staff cherished as a result of it suits inside their model id. “The model was impressed by the nostalgic surf model of the 90’s, a real seashore vibe, and the sensation of infinite summer time,” Adams stated. Adams and Mitchell introduced in two different co-founders, Noah Grey and Max Dworin, to deliver the Onda to market. At the moment, in 27 states and over 5,500+ retailers, Onda is without doubt one of the few canned seltzers on the cabinets based by females.
Past the brilliant packaging and 90’s nostalgia, one of many missions behind Onda is inspiring extra girls to get into the distillery trade particularly within the tequila vertical. “Whereas the alcohol trade has been primarily male-dominated, there’s a shift in additional woman-owned manufacturers coming into the house which is thrilling to see. We’re proud to work with a woman-owned distillery and proceed rising feminine illustration within the trade,” stated Adams. Onda works with Celia Maestri, the proprietor of the award-winning Casa Maestri distillery, which is without doubt one of the solely two women-owned Jalisco.
The Onda staff on the Casa Maestri distillery.
Courtesy of Onda
“We selected this distillery as a result of it was the most effective match for the model on quite a lot of ranges. Throughout our time in Jalisco, we discovered that there are solely 2 of 156 distilleries which are woman-owned, which made our determination that a lot simpler. Plus, the tequila is award-winning,” added Adams. “As a feminine small enterprise proprietor, it’s of the utmost significance to assist different girls doing nice issues. As we honed in on a choice, the truth that this distillery was female-owned and operated, and the truth that it is without doubt one of the most awarded distilleries in Mexico, made the choice type of a no brainer. Since we began working collectively, we have now had the chance to attach with the proprietor to be taught extra about her historical past and story….how she got here to personal Casa Maestri within the first place. It’s actually such a particular relationship and we’re so pleased to have them as our companion,” continued Mitchell.
Mitchell and Adams delight themselves on creating their taste profiles with actual juice from recent fruit as an alternative of synthetic flavors. Their course of contains a number of rounds of testing aiming for a refreshing however not too candy taste. The brand new Paradise Assortment transports Onda drinkers really feel like they’re on a summer time trip with extra tropical flavors in comparison with their Basic Assortment corresponding to lime and grapefruit. They typically depend on the Onda neighborhood to assist recommend and provides suggestions on flavors. The Onda neighborhood has been essential to the manufacturers success. This previous summer time the model launched the Onda Seaside Membership, their social neighborhood that’s meant to be a digital trip vacation spot. Onda Seaside Membership members obtain particular entry to occasions, promotions, product launches, merchandise drops, playlists, they usually even get the possibility to participate in analysis and improvement of latest flavors.
Kelli Adams and Shay Mitchell, co-founders of Onda.
Courtesy of Onda
“I at all times remind myself that we’re doing it for our customers. “We may very well be making essentially the most scrumptious beverage on the earth, but when we fail to enact that important two-way dialog with our shopper then it doesn’t matter. Doing issues like making merch and creating partnerships with different likeminded manufacturers has given us the possibility to advance that dialog much more, and we love seeing our neighborhood take part,” expressed Mitchell.
As Onda most just lately entered the multi-million greenback benchmark its neighborhood continues to develop as quick as its retail growth. Mitchell and Adams hope folks not solely get pleasure from their tequila seltzers however are additionally reminded of the robust feminine historical past that goes into making an Onda.
