Marriott debuts the hospitality {industry}’s first world omnichannel media community, enabling advertisers to ship curated experiences to hundreds of thousands of vacationers
BETHESDA, Md., Might 16, 2022 /PRNewswire/ — Marriott Worldwide, Inc., at this time introduced the launch of the Marriott Media Community, an omnichannel cross-platform promoting resolution for model advertisers, enabling curated content material experiences and choices to visitors all through their journey journey. To energy its community of owned channels, Marriott is solely collaborating with Yahoo, an industry-leading unified stack promoting platform.
The Marriott Media Community initially will provide model advertisers publicity to vacationers within the U.S. and Canada, in the end increasing to vacationers globally together with all of the greater than 164 million members in Marriott Bonvoy, the corporate’s award-winning journey program. The community is anticipated to function premium stock spanning its owned channels together with show, cell, video, electronic mail and digital out-of-home (in-room tv and digital screens) when absolutely deployed. For model advertisers, the Marriott Media Community will provide an unprecedented mixture of scale and customized media to an viewers of in-demand, high-intent vacationers.
For vacationers, tailor-made model experiences will drive smarter buy selections and a extra fulfilling journey expertise. The Marriott Media Community will present vacationers with related services throughout their journey journey, together with all through their path of buy, pre-arrival and through their keep. Marriott’s viewers has intent, and vacationers might be in the best mindset when receiving these choices.
“We’re thrilled to launch the Marriott Media Community, which is able to allow advertisers to create curated content material that aligns with the 30 manufacturers in our portfolio,” stated Chris Norton, Senior Vice President of Advertising Channels & Optimization, Marriott Worldwide. “The Marriott Media Community will foster connections by way of our owned channels with visitors, making a broader and extra rewarding journey expertise.”
Marriott’s media partnership with Yahoo spans provide and demand with Yahoo SSP serving because the unique entry level for activating the Marriott Media Community provide. As well as, the worldwide Yahoo advert gross sales crew will lead demand technology and gross sales throughout Marriott’s paid media and the Marriott Media Community, leveraging Yahoo’s expanded Demand Facet Platform.
“We’re excited to work with Marriott Worldwide in driving significant development through {industry} innovation,” stated Iván Markman, Chief Enterprise Officer, Yahoo. “As media networks turn into more and more necessary, we’re well-positioned to collaborate with Marriott to energy the hospitality {industry}’s first media community with an end-to-end demand and provide resolution for the cookieless world.”
The unique providing is considered one of Yahoo’s strategic full-stack collaborations, highlighting Yahoo’s distinctive capacity to help advertisers and publishers in unlocking the complete worth of their content material, audiences, and advertising. Yahoo affords each buy- and sell-side capabilities in addition to an change – all tightly built-in to work higher collectively. The Marriott Media Community will assist open progressive alternatives to attach and personalize advert experiences throughout paid and owned media channels.
About Marriott Worldwide
Marriott Worldwide, Inc. (NASDAQ: MAR) relies in Bethesda, Maryland, USA, and encompasses a portfolio of roughly 8,000 properties underneath 30 main manufacturers spanning 139 nations and territories. Marriott operates and franchises accommodations and licenses trip possession resorts all world wide. The corporate affords Marriott Bonvoy®, its highly-awarded journey program. For extra info, please go to our web site at www.marriott.com, and for the newest firm information, go to www.marriottnewscenter.com. As well as, join with us on Fb and @MarriottIntl on Twitter and Instagram.
About Yahoo
Yahoo is a world media and tech firm that reaches almost 900 million individuals world wide, bringing them nearer to finance, sports activities, purchasing, gaming and information—with the trusted merchandise, content material and tech that gas their day. For companions, we offer a full-stack platform for companies to amplify development and drive extra significant connections throughout promoting, search and media. To be taught extra, please go to yahooinc.com.
SOURCE Marriott Worldwide, Inc.
