One of many focuses of the Chamber in current months is having the ability to analyze information to assist us make selections and drive some course for our tourism efforts.
Enter the corporate Arrivalist, a subscription service we’ve got enrolled in that tracks the place vacationers to Marshalltown are coming from.
Sure, it has a “Massive Brother is watching you” aspect to it because it tracks mobile phone motion and tells us when somebody has visited Marshalltown for greater than 4 hours, however we aren’t that creepy as we solely get the entire individuals, not particular person names, of who is definitely visiting right here.
Our main area for in-state journey comes from the large Des Moines/Ames market as anticipated.
The out-of-state numbers are attention-grabbing. For example, do you know that 1,400 guests have made their technique to Marshalltown to this point this yr from the Los Angeles space?
A few of our main out-of-state customer areas are extra predictable resembling Omaha, Chicago, Minneapolis, and the Quad Cities space. You is likely to be to know that greater than 1,000 guests made their means right here from the Denver space to this point this yr.
It’s arduous to pinpoint what these vacationers are coming to do, many is likely to be visiting household, passing by means of on a visit throughout the state or actually, actually need a Maid-Ceremony.
We are able to speculate that many out-of-state guests got here for the Indy Automotive races in Newton, the large Hispanic music live shows that made their technique to Marshalltown this summer time, or the teams from Chicago who play within the huge grownup softball tournaments right here.
Arrivalist additionally offers the numbers of those that stayed in a single day in Marshalltown. This information won’t solely assist us find out about the place our in a single day stays are coming from, however will even be a significant useful resource to our resort companions as we work collectively to attract extra guests right here.
This might help with future advertising and marketing efforts as we join the dots with maps within the Midwest. It’s very attention-grabbing information to look into and we’re enthusiastic about what this implies for our future tourism prospects.
——
Andrew Potter is Tourism Director with the
Marshalltown Space Chamber of Commerce.
